How can marketers use social media to grow their businesses?

Social media marketing has undoubtedly taken the world by storm!!  Everywhere you go, you encounter businesses who have either recently entered this particular segment of marketing or some who are still planning to enter.

All in all, one thing is clear….Everybody wants a piece of this huge pie and why not??

Grow their Business

The benefits of social media marketing are such that businesses having online identity can not afford to turn a blind eye to it. The volcano of ‘social networking’ has erupted and redefined the whole concept of web technologies. So much so that increasingly people are treating internet as a synonym for social networking!!

Recently I heard that 1 in every 7 people on the planet has a face book account and 1 in every 25 has a twitter. People spend hours on social media activities (not just face book n twitter) and it has become a way of life.

Therefore the question arises, “How can marketers use social media to grow their businesses?”

• Social media gives voice to consumers resulting in mass generation of productive ideas/feedback that helps a business to get a clear picture of what customers/target market want.
• Another very crucial feature of social media, which works in the interest of businesses, is the incredible reach it provides. Talking about face book, it has conveniently & smartly introduced fan pages to cater to the specific needs of businesses.
• Besides the reach it provides and voice it gives to consumers, social media marketing offers a myriad of opportunities for the businesses to learn more about their audience by

ü    creating an engaging platform and profile

ü    encouraging discussions

ü    initiating special contests and offers

ü    asking questions and participating

• Regularity and frequency matters!! Creating a page or registering yourself on social media sites is not enough; a business has to show its humane side by connecting to its audience on a personal level & timely updating its activities. Showing that you care is important….
• Last but by no means the least, a business must analyze and measure its social media success in terms of reach, traffic sustainability, sales conversion etc by using tools like Blogpulse, Insidefacebook, Twittermeter, YouTube etc

“Realize that the social media success equation isn’t big moves on the chessboard, its little moves made ‘every day’ that eventually add up to a major shift.”                              - Jay Baer

Understanding the art of TECHNICAL WRITING

Writing is not an easy job and the key to good writing is practice, practice and more practice. Good writing is a process which requires habitual interest and therefore doesn’t happen overnight. Technical writing is one step ahead of good writing as it requires more than usual ingredients and understanding, more planning and research and finally more revising and editing before final drafting.

It is a unique style of writing that requires the author to

• firstly have the complete understanding of the purpose of the content;

• secondly have the understanding of the audience for whom content is being written;

• and finally have the creativity to explain major technical jargon into simple, decipherable and user friendly language.

It also involves the usage of strong presentational and formatting skills to facilitate easy comprehension of the final drafting of the content. In short, there is no shortcut when it comes to learning the art of technical writing. Planning, organizing, rethinking, revising, reviewing and improvement along with practice are the essential features of technically sound and correct content. Probably that is the reason why technical writers are much in demand.

After all delivering complex information in a technically correct yet simple way is much more difficult than writing about some factual data. Defining the unfamiliar, understanding that less is more and carefully balancing technical details with the audience need for clarity is truly an art which requires dedication, interest and flexibility along with an aptitude for writing.

content writing services

Writing is not everyone’s forte and when it comes to content writing services specifically for websites, it truly is an art which has to be exercised keeping in view the central theme of a website. It is not as complex as it sounds but creativity is one essential ingredient for this recipe.

A website is the face of an online business venture which has to be created with deliberate care if one wants to reach out to its target market in the right manner. Content development is a major and integral part of a well structured website which if given sufficient attention in the beginning pushes the business in the right direction.

‘Planning’ and ‘focus’ are the keywords for successful content development and management. When a potential customer visits a website, the one thing that can make or break the marketer’s business endeavors of putting up the online venture is the site content; especially if it is an online sales platform. The content relevancy and conciseness cannot be compromised in any way and providing information in a personalized way with the right tone and style is an absolute requirement.

In a nutshell, it won’t be wrong to say that content writing is as much an art as it is a science and since any web business is content- dependent, it is necessary that one understands that content writing is  a serious business.

SOCIAL MEDIA ACTIVITY

Digital marketing is all about being found and strategically indulging in pull marketing to attract relevant traffic to your web site and thereby, registering your brand in the prospect’s mind. SMO & SEO are two modern day twin techniques coming under the internet marketing umbrella, which if utilized properly can ensure the prosperity of an online business venture.

The goals of both can be combined by a business to attain a strong, competitive position in the market. Search Engine Optimization (SEO) acts as a foundation for your brand/site whereas optimization of social media strategies act as a sturdy building built upon that base point for increasing traffic to your site. Both working hand in hand can ultimately result in incredible returns on your investment.

Most people have a notion that websites ranking at top in organic search results are the leading brands relevant to their typed key phrase. One can also use this funda on social media platforms like facebook etc to make sure that you are found on internal search rankings. Using appropriate keywords in header and info can yield the desired results for you.

Creating a dedicated business page on Facebook or an updated Twitter profile with active participation & regular updation can render fruitful results by portraying you as a caring & participative brand which believes in customer delight & fulfillment. Making people relate to you as an ethical and caring venture is absolutely essential if you want them to press the link to visit your website.

The value of Social Media Marketing Services platforms can no longer be ignored by online enterprises as the search and social media have emerged as powerful tools whose optimization is necessary to ensure positive results.